We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Top Car Colours 2024
29 Dec 2024
The colour of a car is often a contributing factor when it comes to buying a new car, and it's always interesting to see what the top car colours of the previous year has been.
We're taking a look at the most popular car colours purchased at our Mercedes-Benz South West dealerships, and exploring what your favourite car colour says about you!
What does your car colour say about you?
The colour of a person's vehicle does not necessarily say anything about their personality or character. Some people choose a certain colour for practical reasons, such as wanting a colour that is less likely to show dirt, while others choose a colour that they simply like or that matches the colour of their house. According to Hot Cars, the reason you choose a particular colour for your car may reflect your individual personality and how much you want to stand out from the crowd. The Daily Mail has also weighed in on what your car colour could say about you.
Black
Black has always been a popular colour, they’re elegant yet stylish and an all-time classic. According to Carmoola, “Black is the colour selected by people who want to convey authority. Black automobile drivers tend to be perfectionists and control freaks as well.”
31.5% of all cars sold by Mercedes-Benz South West this year were black, earning it the top spot on our most popular car colour. The Mercedes-Benz S-Class and Mercedes-AMG GT sold exclusively in black this year, with no other colorus being chosen for these models.
Grey
On the other end of the spectrum, we have grey car owners, making up 27.1% of our models sold in 2024. These people would rather not be in the spotlight. They avoid attention in opposition to their red-car counterparts. “Owners of grey cars could have a more conservative outlook. They are measured, think things through, don't make rash decisions. Typically, they're not spontaneous."
The most popular models sold in grey were the Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz EQA, and Mercedes-Benz EQB. The EQA was the most popular car in grey, with 36.5% of units sold being this colour.
Blue
Blue is a worldwide symbol to emulate calm, so it’s no surprise that blue car owners are said to be logical and rational, Hot Cars also added that these individuals are seen as approachable. Blue came in at third this year, making up 17% of all car purchases this year.
The most popular model in this colour was the Mercedes-AMG SL, with blue making up 42.9% of all its units sold this year.
White
White vehicles owners are seen to be unassuming and convey a notion of purity and calmness. Individuals who select white colored cars prefer a detachment from the commotion and clamor of the outer world. White cars made up 12.1% of all cars sold at Mercedes-Benz South West this year.
For fans of the Mercedes-Benz B-Class, white was the preferred colour option, with 33.3% of all B-Class models sold being white.
Red
A red car is said to portray confidence and an adventurous risk-taking spirit, red-car owners enjoy being the centre of attention and hogging the spotlight. “They're likely to be confident, always seeking the next adventure and they always live life in the fast lane. They take risks, not always calculated ones. They're very spontaneous and likely to be the liveliest friend, and the most bold outgoing one.”
Red cars made up 4.3% of all cars sold from Mercedes-Benz South West this year, down from 5.9% last year.
Most popular at Mercedes-Benz South West in 2023 vs 2022
We’re taking a trip down memory lane and looking at all of our new and used car orders of 2023, to see which were the most popular colours among our customers in the South West.
| Colour | 2024 | 2023 |
| Black | 31.5% | 31.6% |
| Grey | 27.1% | 25.5% |
| Blue | 17% | 12.1% |
| White | 12.1% | 16.6% |
| Silver | 7% | 5.5% |
| Red | 4.3% | 5.9% |
| Green | 0.6% | 0.1% |
| Yellow | 0.2% | 2.5% |
| Brown | 0.1% | 0% |
Personal Touch
Personalising your vehicle doesn’t stop at colour, we can offer you an expansive range of model lines, upholstery styles, interior trim options and paint finishes! Lastly, we can’t forget the Digital Extras packages, offering exciting infotainment to make your driving experience seamless.