About Mercedes-Benz South West

Mercedes-Benz South West is the trading name for City West Country Ltd, a privately-owned organisation with more than four decades of motor industry experience.

The company has a long and successful association with Mercedes-Benz and operated retailers in Chichester and Haslemere prior to being awarded the South West Market Area when the manufacturer reorganised its retail network in 2001.

Since being selected as one of Mercedes-Benz key business partners, Mercedes-Benz South West has enjoyed fantastic success and recorded some significant business achievements.

This included undertaking a multi-million-pound investment programme to create four state-of-the-art automotive retailing outlets aimed at enhancing sales and after sales facilities for customers across the region.

Mercedes-Benz of Exeter was the first of the new generation of Mercedes-Benz outlets to be unveiled in the UK when it commenced trading in January 2002 and it was followed by the opening of equally impressive premises across the West Country including Mercedes-Benz of Taunton ( 2004), Mercedes-Benz of Plymouth (2005) and Mercedes-Benz of Truro (2007).

The tremendous progress and results achieved by Mercedes-Benz South West have been recognised by the manufacturer on more than one occasion. The group was named Mercedes-Benz Retailer of the Year for 2008 and has been awarded smart retailer of the year four times, most recently in February 2020. The business has also been recognised for its outstanding dedication to customer care.

Amidst the company’s ongoing success, Chairman Anthony Wickins, who founded the company in 1977, is determined that family values will remain at the heart of Mercedes-Benz South West for many years to come. His son & Managing Director – Mike Wickins – remains committed with his colleagues to delivering greater value by continuously improving service levels and the quality of the customer experience and together look forward to being of service to you in the future.